Upload your bills. We lower them for you.

Most people overpay on internet, phone, and insurance, because shopping quotes and calling is a pain. We do the shopping and the calling, you approve every change, and you keep every dollar.

You are not imagining it

Most people pay more than they have to. Shopping around never makes the top of the list.

A household carries more bills than anyone remembers signing up for, each with its own plan, its own promo, its own renewal clock.

“Companies with a subscription model take advantage of their customers because they know people are too preoccupied with other things in their lives to take the time and negotiate/change contracts.”Real post from a personal-finance forum · r/Frugal
Car insurance$2,016 a yearrenews in December
Home insurance$1,128 a yearrenews in November
Phone · 4 lines$1,680 a yearpromo ends in February
Internet$1,068 a yearpromo already expired
TV & streaming$756 a year4 services, prices creep
Home security$540 a yearloyal customers pay more
PG&Eno competitor
Water & garbageno competitor
Mortgageits own project
Gym$52/mo
The opportunityabout$7,200/yrin bills that can be shopped and negotiated

How it works

You share your bills. We do the digging, quotes, and negotiations. You approve.

Pick a bill to see how it goes:

1

We read your internet bill

The plan, the price, the fine print. Say: 800 Mbps at $89, since the promo quietly expired.

2

We dig for a better deal

A couple of plain questions about what you actually use, then quotes from every provider at your address. Right-sizing the plan is where the real money is, not just the same plan cheaper.

3

You approve, we handle it

One clear proposal: what changes, what it saves. Nothing moves without your yes. Then we negotiate or switch for you, or hand you a script to call yourself.

1

We read your phone bill

Every line, every add-on. Say: four lines at $140, two of them barely using data.

2

We right-size and shop it

Who streams all day, who lives on wifi. The plan that fits today's use, compared across carriers, including your carrier's own current offers.

3

You approve, we handle it

One proposal: what changes, what it saves. Nothing moves without your yes. Then we negotiate with your carrier or set up the switch, and your numbers stay.

1

We read your policy

Coverage, deductibles, drivers. Most policies were sized years ago, for a different household.

2

We prep the quotes

Who actually drives now, and how much. A comparison across insurers, right-sized to today.

3

You approve and make the calls

One comparison: what to change, what it should save. Nothing moves without your yes. Requesting the final quotes needs state licenses we don't have, so each call or form comes prepped: what to ask, the numbers in hand. Ten minutes.

1

We read your policy

What's covered, against what your home is worth today. Renewals ride autopilot for years.

2

We prep the quotes

The roof, the alarm, the renovation nobody told the insurer about. A comparison across insurers, right-sized to today.

3

You approve and make the calls

One comparison: what to change, what it should save. Nothing moves without your yes. Final quotes need state licenses we don't have, so we hand you each one prepped and ready before the renewal date, not after the jump.

1

We read what you're subscribed to

Every service on the card. Say: four services at $63, one actually watched.

2

We find the cheaper shape

The shows, not the apps. Drop, rotate, or bundle, retention offers included.

3

You approve, we handle it

One proposal: what changes, what it saves. Nothing moves without your yes. Then we handle the cancellations and downgrades, and time the rotations so nothing you love goes dark mid-season.

1

We read your bill

Monitoring, hardware, the contract. Loyalty is priced against you here.

2

We get quotes

The monitoring you use, the hardware you already own. Competitors at your address, and your provider's own retention desk.

3

You approve, we handle it

One proposal: what changes, what it saves. Nothing moves without your yes. Then we negotiate the match with your provider, or set up the switch.

Who this is for

One of these is probably you.

The money nerd

You run your money well, and no dollar gets left behind. This would take you hours; it takes us none of yours.

Every dollar found stays yours. Every decision too.

The busy parent

Phone lines for everyone, two insurances, daycare, internet. It never gets to the top of the list.

It finally gets done, without costing you an evening.

The Time > Money

Your hours are worth too much for hold music. Not a reason to give a carrier $100 a month.

Delegate it, like everything else. You just approve.

The call-hater

Not the money, not the time. You just cannot face haggling your way past someone paid to say no.

You may never make one of these calls again.

Why us

How we make money, and how we don't.

You pay $9 when we lower a bill. Nothing if we can't.

Bill services take a cut of what they save you. Rocket Money keeps 35 to 60% of your first year. BillShark takes 40% over two years. Lower a $600-a-year phone bill and that's $240 to $480 gone. We charge $9. Once. If we can't lower it, you pay nothing.

We never sell your data. And no one pays us to recommend anything.

Free money apps have to earn somewhere, usually your data, or a commission from the very companies they claim to compare. Both bend the advice against you. NerdWallet's own app even labels its promotions “creates a conflict of interest.” We take neither. Our only income is your $9, so we have nothing to sell and no one to please but you. And that isn't just a promise: it's written into the founding papers of Don't Be Evil, the public benefit company behind Gentle Finance, so we can be held to it.

We only keep your money if this actually helped you.

We want you genuinely glad you used Gentle Finance. If for any reason you're not, we'll give back what you paid, no questions, any time in your first 90 days.

Early access

Free to join today. $9 a bill when we launch.

Gentle Finance is being built now; early access opens gradually, and joining the list holds your place. When we launch: $9 for each bill we lower, nothing when we can't, and every dollar saved stays yours.

Gentle Finance